BB Centrum, which the development company PASSERINVEST GROUP, a.s. has been building and constantly developing for more than 20 years, is coming with a new web site that is designed for the greatest ease of use and communication both to existing clients, regular visitors and people who are coming to BB Centrum for the first time, as well as for potential new customers who could choose this address as the seat of their firms.
An aerial map is also used for a comprehensive view of BB Centrum as a multifunctional complex, as it offers better orientation in the summary of services, restaurants, cafés, sports facilities, parks, etc., while always indicating precisely where the user is currently located.
The new subtitle of the communication campaign, "One place, one day," presents five key areas that show the unique and complex nature of BB Centrum:
- BB Centrum as a unique locality for tenants from companies that are looking for state-of-the-art offices, regardless of whether it is a multinational corporation or a Czech start-up;
- BB Centrum as a city within a city - a wide assortment of shops and services, where you can take care of everything in the space of one day;
- BB Centrum with accessible and comfortable parking in Prague - public parking lots;
- BB Centrum with non-traditional sites for working and relaxing, such as green roof-top terraces and attractive parks with green and landscaped areas as well as a playground, with free Wi-Fi as a matter of course;
- BB Centrum as a centre of gastronomy - more than 20 dining opportunities, with a selection of international and Czech cuisine, including vegetarian options.
BB Centrum's new style of communication towards new, potential and existing clients and the general public is supplemented by two new video presentations with the subtitle "One place, one day".
The videos can be seen here: One place, one day video 1, One place, one day video 2.
For more information and photographs in print quality please contact:
Kristýna Samková, Head of Marketing and PR
PASSERINVEST GROUP, a.s.
Tel.: (+420) 221 582 111, fax: (+420) 222 515 521
Mobil: (+420) 602 186 708
E-mail: Kristyna.Samkova@Passerinvest.cz
www.passerinvest.cz, www.bbcentrum.cz
Marcela Štefcová
Crest Communications a.s.
Tel.: (+420) 222 927 125
Mobile: (+420) 731 613 669
E-mail: marcela.stefcova@crestcom.cz
www.crestcom.cz
ABOUT THE DEVELOPER
PASSERINVEST GROUP, a. s., is a purely Czech development company, whose name is primarily connected with the construction of the multifunctional BB Centrum complex in Prague 4 - Michle. The company, founded in 1991 by Radim Passer, built a very good name on both a domestic and international level with this, the most successful and extensive Czech project of its kind. This is not only due to the quality of the implemented projects and the high level of provided services, but also to a sense of fair play, an accommodating relationship with the tenants/users of the buildings and the responsibility towards society and the environment. PASSERINVEST GROUP also has other interesting development projects in its portfolio.